The Need For Employee Motivation In Mexico Commerce Essay

The Need For Employee Motivation In Mexico Commerce Essay It is impossible to understand a Mexican worker without understanding the Mexican history and culture in its basic aspects. The Mexican culture is a very traditional, family oriented, religious and also nationalist organisation in corporate identity. This is to the extent of, the only way of knowing the person is by knowing the family and without knowing the person they wont do business with the person. The Mexicans given more importance to the time they spend with their family and do not reduce that time at any cost. The close family concept includes the parents, children, grandparents, uncles, aunties and cousins and the weekend recreation includes relatives and friends also in the above said. This kind of extended family gives them a sense of stability. The culture is more of traditional gender egalitarianism with the father as the authority and the decision-maker. The Mexican males believe nothing must be done in such a way that it would tarnish their image as a man. The role of Mexican women has been homemaking and family, regardless of their great position in workplace. Education, title and family background provide social status, as they value title and position as important as money. In organisational structures Mexicans accept a large power distances and emphasize hierarchical relationships. In Mexican culture they are used to work like, company and society as a unit. They avoid uncertainty and respect their authorities, expect them to guide and take decisions. But still personal relationships must be nurtured and maintained carefully to get commitment from the working Mexicans. The personal respect and recognition motivate Mexicans. The Mexican cultural employees are very diplomatic, very courteous and have fixed loyalty towards the organisation they work. The Mexican culture is not task oriented. They are more punctual and optimistic in calculating time. They are warm and gracious and give respect to their sense of time and traditions. It is also imp ortant to give more stress on friendship in Mexican culture. There are staffing practices such as internal recruitment, personal references, succession planning, psychometric tests, and elaborate bio-data associated with these cultural dimensions, e-recruitment and panel interviews are not predominant in Mexican culture. After the basics in the Mexican culture and outline knowledge of how it works in the organisation, now we are going to see on the hurdles that it causes in the implementing an environment with learning strategy focussed on employee involvement and empowerment. On global focus organisational learning is very important in an organisation not only for the progress of the individual but also for the organisation attain a steady growth as the organisations are dependent on individuals. The organisational learning strategy focussed on employee involvement and empowerment gives more focus on the growth of the individual in accordance with the growth of the organisation. But the Mexican culture does not give or very less room in organisational learning or in a strategy of it focussed on employee involvement. The employees in the Mexican work very much dependent on the hierarchical structure in their organisational culture. They dont take any decisions on their own and relay on their immediat e boss for everything they do. If they take also the decisions are very conscious in relevance to their bosss decision making. They listen to the boss very carefully without any intervention and also with full consciousness and do what the boss recommends. This procedure in an organisation will not give any space for organisational learning or individual learning as the decision making process facilitates a lot in it, by which you can learn by mistakes and experiences. There is no way for knowledge diffusion inside the company or organisation. In the western organisation they persuade what they think, listens half to boss and learn a lot in experiences and mistakes. The acceptance of status in the organisation is very much and not demanding for human rights. Next is about communication styles, in the Mexican culture the way of communication to the top management is indirect as they have to communicate through their immediate boss. They have lots of inequality in the organisation and because of that they become very reserve, introvert less expressive of their views to the management of their organisation. In the highly stratified and vertically structured way of organisation promotions are not performance based and are on age and seniority based which does not facilitate any learning. The learning strategies relay heavily on the employee involvement in everyday decisions and experimentation but all the above said factors does not involve employees in anyway resulting in no room for organisational learning. There is lots of importance given to relationships than to the facts and figures within an organisation. Their organisation is more focussed on collectivism than on individualism which is again a hurdle for learning. They also take contracts inside the organisation for renegotiation than taking them as binding with and working on them by learning more new concepts. Moreover to all these Mexican organisational structures are more male dominant making the views of one gender of the society less or non expressive. This also contributes to the hurdles. All these factors make the Mexican culture as a less ideal environment in which to implement a learning strategy focussed on employee involvement and empowerment. EMPLOYEE MOTIVATION TO ENGAGE IN LEARNING: Equipos is a plastics producing company in an industrial city in the Gulf of Mexico. This plant is a technology-driven plant with employee strength of 170. In 1995 the company was bought by the American partner which was initially a joint venture with a Mexican partner. Initially there were Mexican managers heading the plant and the organisation was in the Mexican was of organisational culture. Then the employee empowerment began resulting in implementing self-managed teams. The teams divided functional roles within the team and the role of team leader changed every three months. The plant was down to three managers others becoming the team facilitators and served as team leaders in the absence of team leaders. Then the interviews were conducted asking the managers, facilitators how to reduce the cultural difference and the barriers in implementing learning. The interviewed Mexican managers, facilitators and employees who attended the meeting were asked for the direct feedback reduci ng the communication gap and also making them responsible towards the company. The teams also gave issues inside the plant with the problems they have and the management also believed in the employees and consequently trust built between the employees and the managers. By the way of having both horizontal and vertical way of communication and facilitating the reduction of hierarchical and moving towards flat organisational structure. There are lots of factors that surfaced in the process of doing the interviews and few of the important factors are going to be discussed. Environmental factors are being one of the most important factors in this case. The work stability over the region, the plant had an advantage of permanent work-force due to the family atmosphere in their region while others have high turnover rate due to constant mobility. Education was another factor as there was a low level of education as the average level of education for the manufacturing sector in Mexico is 5 to 6 years. They hired younger age employees who are more open to change and wanted to learn new things. Finally they also came up with powerful unions and Equipos chose to work with unions providing high wages and cooperative relationships, these unions dint have any objection to the use of teams and increased participation. The primary organisational factor they found was the joint venture between an U.S and a Mexican partner. The joint venture gave a Mexican top management team to afford a thorough understanding of the Mexican culture and aide in the implementing if these programs. The other factor is, the top management gave a management philosophy that geared towards the empowerment and learning. This was first initiated by the Mexican top management by approaching the U.S partner for management aide. One of the important factors in this case is the size of the plant with strength of 170 facilitating the implementation such programs. Equipos had basically three sets of H.R practices that facilitated the learning. First set of practices were the standard H.R practices that equipos implemented were self-managed team works, setting up clear goals, open communication, ongoing training, reward system, managers were given new roles. To attract and retain the skilled labour they gave the highest pay in the area. The second set of practices to say on a whole were on setting culture specific H.R practices such as retaining the Mexican managers and the other advantageous environmental factors that aided their implementation. The third set of practices was the most important one as it dealt with the translation of U.S MNCs practices to fit in with the Mexican. These three sets of practices contributed to the human resources practices of equipos. INTEGERATED MODEL: This integrated model of the relationship between organisational, environmental and HR practices on employee behaviour show the important environmental and organisational factors that influence the choice of HR practices to be implemented in these kind of culture adopting processes. These variables are similar to the exogenous and endogenous variables given by the Schuler, Budwar, and Florkowski but still the model is based on a case described in the articles by Negandhi and Prasad-1971, schuler-2002. This model highlights the critical importance of the HR practices that support the theories of IHRM that propose the HR practices that can be used to align the MNE goals and objectives with the host-country affiliate dynamics. This also shos the importance of HRM in the task of implementing practices that strategically deal with the challenges provide by the foreign environment. The model first the organisational factors that are to be taken into consideration, they are method of foundi ng joint venture play an important role in the understanding and getting adopted to the foreign environment. The management philosophy and management attitude towards the culture also plays key role in adopting or implementing new culture into an existing one. In addition to all these the ability to deal with the culture size is also given high priority. The environmental factors like national values, regional values, education also play a vital role. Here the socioeconomic and industrial factors also are added as factors in the environmental factors. Now keeping these organisational and environmental factors as variables important HR practices have been selected, first are the standard practices and then the culture-specific practices as the influence the people and can well understand the locals than anybody else. For this they retained the local managers and given them all the freedom to develop a trust between the employees and management. The final and the most important one is the translation of U.S MNC practices into such practices that can suite into the Mexican environment as the practices implemented as like the same will not be accepted in any foreign environment. All the factors, human resource practices all integrated together give a model that was very helpful in implementing organisational learning. CONCLUSION: From the case study we saw how a foreign organisational culture can be implemented into an existing culture. This is to the extent that the management culture which is not congruent to the countrys culture can be also implemented with the help of HR practices. Even though both the organisational and environmental factor are taken as variables for the deciding of HR practices, the environmental factors have influence on the organisational factors or it can also be said it is highly influenced by the environmental factors. This is also shown in the model as the flow from the environmental factors goes to all the boxes in the model, to HR practices, to organisational factors and also to the organisational employee behaviour and culture. The high light of this study is importance of joint venture in the cross-culture management. But when ever implementing cross-cultures the size and the age of the plant must be taken into account as an important caution factor. Thus we studied about the Equipos case study and how it motivated its employees in becoming engaged to an unfamiliar strategy. Also thus we studied about the different cultures and how to manage changes in cross-culture making us easy to implement any strategies in a management in any culture.

Mistakes Made by Society and The Work of Louis Pasteur and Rachel Carso

Held as one of the most highly regarded facts of the scientific community, theories often change with the presentation of new evidence. However, the motivation behind obtaining this new evidence is often overlooked, wrought with political and personal motives guiding the work of scientists, as these scientists are able to make an impact on the rest of the world. Though separated by a century, Louis Pasteur and Rachel Carson offered evidence to solve some of the biggest questions of their time period, with Louis Pasteur effectively concluding the spontaneous generation debate and Rachel Carson promoting awareness of our careless use of DDT and the impact this had on future generations. By the mid 1800’s, Louis Pasteur was caught up in the spontaneous generation debate after reviewing the contradictory experiments performed by Francesco Redi, John Needham, and Lazarro Spallanzani. Two centuries prior to Pasteur, Redi had argued that spontaneous generation could not occur, supported with experimental evidence. However, only one century prior to Pasteur, John Needham had shown that growth would occur in a flask of sterilized broth, which directly refuted Redi’s claim that spontaneous generation did not occur. Seeing a flaw in Needham’s experiment, Spallanzani repeated the experiment, this time sterilizing the broth and the air present in the flask. Without this source of contamination, the flask remained sterilized, while a similar flask of broth which he left open to the environment began to show signs of growth. In refute of Spallanzani, those who believed in spontaneous generation said that the air carried a necessary â€Å"life forceâ €  which life may directly come from. One hundred years later, Louis Pasteur joins the debate... ...n with their work, the needs of society demanded their work be done, whether explicitly stated or not. Society had failed to recognize a potential threat in their time period and the work of these people changed the way people conducted their lives. Without people like Pasteur and Carson to correct the overlooked mistakes made by society, society may crumble under the weight of its own ignorance. Works Cited 1-9 Spontaneous generation was an attractive theory to many people, but was ultimately disproven.. (2003, January 1). . Retrieved May 8, 2014, from http://www.microbiologytext.com/index.php?module=Book&func=displayarticle&art_id=27 Regis, E. (2008). What is life?: investigating the nature of life in the age of synthetic biology. New York: Farrar, Straus and Giroux. Carson, R., & Darling, L. (1962). Silent spring. Boston: Houghton Mifflin ;.

Hong Kong Cultural Conversation

Conservation is now recognized worldwide as an important component of sustainable development, particularly in cities undergoing rapid development. In Hong Kong, however, it was not until the recent years that the city's government, citizens and the media have brought more attention to the development of the city's cultural and arts scene and preservation of the former British colony's unique cultural heritage. In response to the social unrest, the government has begun to develop a specific strategy with regard to the arts and culture.One main focus of their strategies lies in the preservation of Hong Kong cultural heritage. However, despite the government’s effort on heritage preservation, what probably is just as frustrating is the Hong Kong government’s awkward attempts at heritage preservation and privatization of public spaces. Is the government making progress to preserve our cultural heritage? Or is it just making progress to transform our heritage into commoditi es and taking further steps to engage in economic exploitation of public space?What elements should be put into consideration when we talk about cultural preservation and urban planning? Where are the missing parts in the design of existing projects to stand a chance of living the metropolitan spaces in accordance with the real needs and hopes of the people who live in the space? Problem that lies behind the positive metropolitan image of Hong Kong Despite the image of Hong Kong as a metropolitan city successful in international finance, commerce and tourism, a deep-rooted problem that lies in Hong Kong people’s heart is a lack of sense of belonging, a lack of Hong Kong identity.During colonial period, Hong Kong has been referred to as a borrowed space and borrowed time. Meanwhile, the differences in culture and civilization between Hong Kong and China created a barrier to Hong Kong people’s identifying themselves as Chinese. â€Å"Hong Kong’s lack of identity is also due to its status as not so much a place as a space of transit, whose residents think of themselves of transients and migrants on their way between China and other cities. Worse still, after the handover in 1977, we have been experiencing limited democracy in our society, as reflected in limited political rights granted to the public and lack of public election mechanism. â€Å"Hong Kong people ruling Hong Kong† therefore remains a political slogan and still a goal. Searching for Hong Kong identity continues, and this psychological barrier partly explains why the Hong Kong brands and products often faced the criticism of lacking a unique identity.Conserving cultural heritage as a way to define self identity The limitations on democracy in post-colonial Hong Kong is causing more public outcry to seek expression or confirmation of their identities through preservation of arts and culture. It has been argued that the role of art and culture in Hong Kong has taken on incr easing significance in the city's search for an identity over the past 13 years since China resumed sovereignty over the territory. More and more people identify themselves as Hongkonger and less as Chinese or British colonist.People are defining themselves as Hongkongers and conserving Hong Kong’s heritage, especially architectures and sites where their collective memories came from is part of that self-defining. Along with these attempts is a change in societal expectations. Hong Kong used to be a developers’ dream as economic prosperity over the past 30 years has been largely due to its immense rate of construction. Now people see the paradox that as they are advancing to become a global city they are also losing parts of their lives, thus there emerged voices on conservation.While the Hong Kong government’s heritage policies—or lack thereof—are threatening to destroy what is left of our past that constitutes our cultural identity in the name of development, people start to speak out on preserving what they grew up with and feel it is important to taking the lead in mentoring the next generation about Hong Kong’s history and cultural heritage. The public space in Hong Kong being a battle field In Hong Kong, every inch of land is labeled with an economic value. The high value of land in Hong Kong heightens the level of control and conflict in land use.In the past few years, we have already seen the tenement houses on Wing Lee Street in Central, the Graham Street Market in Central, Lee Tung Street and Queen’s Pier in Wanchai, all being the landmarks of old Hong Kong, earmarked for destruction. We have also seen the privatization of public space at the expenses of public interests: shopping centers in public housing estates originally managed by the Housing Authority have been privatized by The Link; the development of West Kowloon are tilted towards orporate interests not the livelihood of residents; The harbou r front of Hong Kong Island, cut off from the living space of ordinary people, has turned into the backyard of luxurious private residential complexes or giant shopping mall housing all the big global brands; the Central seafront reclamation area also falls into the same fate -it is designed as an extension of government offices and the huge Mody Mall, instead of being considered for cultural and recreational use as demanded by the Hong Kong public.Urban and social planning on land use and distribution of wealth shows a tendency of being biased towards corporate and capitalists’ interests. Hong Kong people are yet to have a say to the use of their own space and this has given rise to many social problems such as public’s opposition sentiment towards government, self-identity crisis, substitution of local diversity and choices by global demands for homogeneity, widened gap between the rich and the poor, and so on.The turning points that awake the government One of the t urning points in public opinion with respect to heritage preservation was the renewal of Lee Tung Street in Wanchai. This street was well known to all of Hong Kong as â€Å"The Wedding Card Street. † All the little shops provided all the props necessary to have a happy and prosperous Chinese wedding, giving this street an aura of vibrancy and joy. However, the urban renewal authority had targeted the whole street for renewal.Many of the shopkeepers were upset to be pushed out of the area as they felt want to stay here not just for business but also because they had established a community with neighborhoods from a few generations and therefore a strong emotional attachment with the place. There were many protests and banners expressing the dissatisfaction of the shopkeepers. The public outcry did not work to influence the government’s decision and the shops are now all closed awaiting redevelopment.Another turning point is the demolition of the Queen’s Ferry pie r along with its iconic clock tower in Wanchai in December 2006 as part of the traffic development plan for Wanchai. It has led to widely publicized protests and even hunger strikes that the government had not anticipated. Yet the citizens again lost in the battle to fight for public space. The pier was a â€Å"young† 49 years when it was destroyed and was not considered old enough by the authorities and, therefore, it did not have enough heritage value.Yet, to many Hong Kong people, the historic value of the pier is not measured only by its duration or by a number as of years or days, for time is also related to the question of memory, experience, moment. According to Local Action, a local group with hundreds of members that led the protests against the government with the goal of saving Hong Kong’s culture heritage and public space, â€Å"The pier is a symbol of Hong Kong history with strong socio-political significance for many social and political events took plac e at the pier.It had also been used by many royalties and governors as they came to Hong Kong and many demonstrations took place here, signifying its importance as a landmark† People expressed that it is also a place where their memories and experiences came from therefore they have developed a strong attachment to â€Å"their place†. This public reaction echoes John Urry in â€Å"Reinterpreting Local Culture from Consuming Placesâ€Å", in which John remarked that â€Å"the object signifies the place and that if the object were to be demolished or substantially changed then that would signify a threat to the place itself. †

Here Is What People Are Saying About Our Book

Here Is What People Are Saying About Our Book Here Is What People Are Saying About Our Book Here Is What People Are Saying About Our Book By Daniel Scocco We are getting close to 500 copies sold of our book, 100 Writing Mistakes to Avoid, so I wanted to give you guys a couple of updates. First of all we are working to get both a paperback and a Kindle version of the book available, as right now you can only get it in digital format (i.e., as a PDF). Second, the feedback we received so far is great. Out of 500 buyers only two asked for a refund, and that is because they thought they were buying a physical book. On top of that there were many positive reviews around the web. Here are some quotes I gathered: Thirty minutes after I got this book I looked up from my screen, a smile of intense satisfaction playing around my lips. It is not every day that one encounters gold nuggets, something this book truly is. (Fredrick Nwonwu) When you’ve been writing for as long as I have (my first piece was published in 1958 when I won a national Sunday school magazine short story contest), there is a dangerous tendency to think you know all you need to know, and it’s only necessary to come up with brilliant ideas. Well, just when you think you know it all someone comes along to pull you back jerkily to reality. 100 Writing Mistakes to Avoid, by Maeve Maddox, is only 45 pages long, but like the proverbial ant in the elephant’s ear, it can have a disproportionate impact on the quality of your writing. (Charles Ray) Unlike other English grammar books, which are lengthy, complex, and boring, â€Å"100 Writing Mistakes To Avoid† is simple, straightforward, and it focus on the 100 mistakes that are probably already hurting your writing pieces. (Satish G.) This book will make it easier to identify and avoid mistakes which might make our clients think less of us. As a British writer who often writes for an American audience, it’s useful to have guidance on a few stylistic points that may feel wrong to me but may be right for my readers. (Sharon Hurley) Where I think the guide comes in really handy is for writers who are committing these mistakes and may not even realize it. These aren’t the kind of things that are picked up in a spell check and unless we know what to look for, in all probability, we will continue oblivious to these types of errors. (Travis King) If you dont have your copy yet you can buy it here for $9.99. Finally, I also wanted to thank all the readers who already bought the book. It is a way to support the work we put on this blog, and we sure appreciate it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:20 Types and Forms of Humor36 Poetry TermsGrammar Review #1: Particles and Phrasal Verbs

Free Essays on Communication Disorders

Communication Disorders Communication Disorders encompass a wide range of impairments, mainly dealing with â€Å"receiving, understanding, and expressing information, feelings, and ideas† (Turnbull 400). Normally, people possessing one or more of these disorders have problems with language, speech, or hearing (Kid 1). With new developments in education and methods of therapy, many of these disorders can be improved. Two of the three major types of communication disorders will be discussed within this paper. These include the areas of language and speech. Exceptional Lives defines a speech disorder as â€Å"the difficulty to produce sounds as well as disorders of voice or fluency of speech.† An individual with speech problems may have trouble following directions, speaking at a normal pace, and exhibiting correct syntax and articulation (Kid 1). The typical human is able to learn to speak with no problem, and the progression is somewhat miraculous. While people are unable to document or study the norms of speech development, the abnormalities can and have been thoroughly studied. Some speech impairments include articulation (a speaker’s production of individual or sequenced sounds), voice disorders, and fluency disorders (Turnbull 404-5). Voice disorders reflect â€Å"pitch, duration, intensity, resonance, and vocal quality (Turnbull 405),† while Fluency disorders â€Å"are characterized by a disruption in the smooth flow or expression of speech† (Health 1). Language development is another miraculous, yet â€Å"complex†, facet of life. The five components of language development include â€Å"phonology (sound system), morphology (word forms), syntax (word order and sentence structure), semantics (word and sentence meanings), and pragmatics (social us of language)† (Turnbull 406). To be considered as a speaker of any particular language, a person must possess two distinguishing skills: stimulus and response. If a person u... Free Essays on Communication Disorders Free Essays on Communication Disorders Communication Disorders Communication Disorders encompass a wide range of impairments, mainly dealing with â€Å"receiving, understanding, and expressing information, feelings, and ideas† (Turnbull 400). Normally, people possessing one or more of these disorders have problems with language, speech, or hearing (Kid 1). With new developments in education and methods of therapy, many of these disorders can be improved. Two of the three major types of communication disorders will be discussed within this paper. These include the areas of language and speech. Exceptional Lives defines a speech disorder as â€Å"the difficulty to produce sounds as well as disorders of voice or fluency of speech.† An individual with speech problems may have trouble following directions, speaking at a normal pace, and exhibiting correct syntax and articulation (Kid 1). The typical human is able to learn to speak with no problem, and the progression is somewhat miraculous. While people are unable to document or study the norms of speech development, the abnormalities can and have been thoroughly studied. Some speech impairments include articulation (a speaker’s production of individual or sequenced sounds), voice disorders, and fluency disorders (Turnbull 404-5). Voice disorders reflect â€Å"pitch, duration, intensity, resonance, and vocal quality (Turnbull 405),† while Fluency disorders â€Å"are characterized by a disruption in the smooth flow or expression of speech† (Health 1). Language development is another miraculous, yet â€Å"complex†, facet of life. The five components of language development include â€Å"phonology (sound system), morphology (word forms), syntax (word order and sentence structure), semantics (word and sentence meanings), and pragmatics (social us of language)† (Turnbull 406). To be considered as a speaker of any particular language, a person must possess two distinguishing skills: stimulus and response. If a person u...

EMERGENCY NURSING DISCUSSION 3 Essay Example | Topics and Well Written Essays - 500 words

EMERGENCY NURSING DISCUSSION 3 - Essay Example Introduction of such a rule has several implications, both positive and negative, both of which will be discussed in this essay. The main positive outcome of this rule is formal addressing of the established "access block"of eight hours, which was a burden on the emergency departments and had adverse impact on the care of the patient. Thus, the new "access block" standard is four hours and this is enforced with high level of compliance, thereby solving the access block problem. Implementation of the rule forces hospital administrations to take responsibility for the access block problem. Also, ramifications pertaining to patient flow is beyond only ED problem and the hospital gets involved in it. Another major advantage of this rule is that it forces the staff to assess and manage patients at an early stage, thus enhancing the role of clinical judgment, without merely depending on laboratory diagnosis (Cadogan, 2009). The four hour rule has some negative effects too. It causes increased stress because of increased number of after hour shifts, 24- hour emergency consultant cover and increase in weekend shifts. Such stress, without punitive penalties can lead to gaming of figures, facts and flow of patients. The stress can also cause reduction in the standard of care delivered in the emergency room. Also, the autonomy of the emergency physician can get denuded which can in turn impact the patients negatively. The rule increases the propensity for adverse patient outcomes and here are high chances for the patients to get discharged early without a proper diagnosis. Some experts opine that excellence in patient flow will be rewarded than appropriate patient care (Cadogan,

Article Review Essay Example | Topics and Well Written Essays - 500 words - 15

Article Review - Essay Example In his work, his aim is to keep readers entertained, but in his view to entertain, it is clear the author disregards the Populist Party. In the author’s argument on politics and money, the symbols he uses for representation are characterized. Dorothy symbolizes the medium of transport for the local currency; silver is the value of money, and she wears silver shoes, gold also represents the value of money, while green is neutral. The common farmer believed that the yellow brick road† which was the term used to represent gold would cause harm†, but in the real sense it was what was needed to solve all the problems experienced. The argument that populist use the power they have to their advantage shows, as he uses the wizard who takes on many forms, the wizard only agrees to help if there is something to return the favor. The populist showed people a side of them that they knew would be convincing; their true characters and intentions were hidden. The author Frank Baum was not a politician; he was a writer, and that is why he was well informed in the political settings. The article shows how some people are perceived, dumb and stupid. These people never get the chance give their own opinion. The scarecrow in the article represents this group of people. It is lifeless and without a brain, what people do not know is that the scarecrow has a brain. The article engages the addressees; the symbols used help one to understand why this article was reviewed. Each symbol used is relevant to what it represents. In the symbol of the wizard, it represents bad leaders as the article explain how the wizard transform’s, this clearly shows how bad leaders hide who they really are. The article does not explain in depth, how money and politics play a part in this article, it shows their symbols but does not really explain, how this relates with the common people who are the mice, in this article. The articles’ focus is mainly on the populist, it needs to cover all